The Whistler – February 2013

Dictionary Series - Marketing: communication
The year has started off well at West Hill Hall as we are enjoying a brand new floor thanks to the genius work of Skydec’s Simon Kelly. Not far from the West Hill Hall is the Exeter Street Hall. A group set up to save it and ensure it is used by the community has so far raised over £139,000 by issuing a community share offer. The Hall Get Involved Ltd was initially given 6 months by the current owners, St Luke’s Church, to raise £200,000 to purchase the 128-year old Victorian hall. Since mid-September anyone has been able to purchase shares in the company. Having struggled to buy and maintain our own West Hill Hall over the years, West Hill Community Association has supported the Exeter Street Hall group and bought shares and Vinod Mashru of Bright News has matched the donation and bought shares himself. To help ensure the future of the Exeter Street Hall, you can still purchase shares by going to www.exeterstreethall.org
STOP PRESS! As of 23 January, St Luke’s has dropped the asking price to £150k, the fund now stands at £140k, so there’s only £10k more to find.
STOP STOP PRESS! They did it – raised £150k and more (will be needed for the renovation). So well done.

There were less than 150 comments on the latest Brighton Station Gateway proposal compared with 10 times that number for the previous options. The main concerns relate to the removal of the canopy; the changes to Surrey Street; and the relocation of the taxi rank to Frederick Place (a petition with 600 signatures rejects this proposal). The Gateway project team does not have answers to all the concerns raised so they have asked for more time to resolve them before a final  decision is made on the way forward. A comprehensive report on the council website sets out all submissions to the Transport Committee, including the Seven Dials scheme. Transport Committee Submissions


Communication is one of the themes for this year’s Brighton Science Festival  and the raison d’etre of The Whistler. Thanks to Richard from the Festival for gleaning these rules for us to follow.

Each pronoun agrees with their antecedent.
Just between you and I, case is important.
Verbs has to agree with their subject.
Watch out for irregular verbs which has cropped up into our language.
Don’t use no double negatives.
A writer mustn’t shift your point of view.
When dangling, don’t use participles.
Join clauses good like a conjunction should.
And don’t use conjunctions to start sentences.
Don’t use a run-on sentence you got to punctuate it.
About sentence fragments.
In letters themes reports articles and stuff like that we use commas to keep strings apart.
Don’t use commas, which aren’t necessary.
Its important to use apostrophe’s right.
Don’t abbrev.
Check to see if you any words out.
In my opinion I think that the author when he is writing should not get into the habit of making use of too many unnecessary words which he does not really need.
Then, of course, there’s that old one: Never use a preposition to end a sentence with.
Last but not least, avoid clichés like the plague.

Categories: Editorial

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