Ayten Gasson opened their first boutique shop in Bath Street, Seven Dials, Brighton in May and it is already feeling like part of the neighbourhood thanks to locals, customers and other local traders. Alongside the luxury silk lingerie they have become well known for, Ayten Gasson also now stock a range of gifts from a variety of independent UK businesses that share the same ethos and business ideals.
Launched as a business in the summer of 2005, luxury lingerie label Ayten Gasson has become recognised in the UK not only for its beautiful collections, but also for its firm commitment to supporting the UK fashion industry. Every piece from each collection is proudly designed and made in the UK.
Ayten Gasson uses English lace sourced from companies based in the UK to support the few people still manufacturing. Lace is also sourced from UK lace mills that are still able to produce their designs in the UK, such as Cluny Lace, who designed and made the lace used in Kate Middleton’s wedding dress in 2011.
With the opening of their first shop, Ayten Gasson is aiming to continue to support UK businesses and interact with customers on a day-to-day basis. Owner and designer Ayten Roberts says:
“I am so excited about having opened our first shop in such a lovely area of Brighton. I’m particularly enjoying introducing our new customers to our beautiful designs as well as other businesses highlighting British-made quality products.”